Brian’s Marketing Masterclass distills decades of experience into a structured program that teaches marketers how to think strategically and deliver measurable results. The six-session online workshop goes beyond tips and tactics to explore customer research, brand positioning, data and AI-driven decision making and integrated campaign planning. Whether you’re a business owner, agency leader or nonprofit director, you’ll learn how to build a marketing engine that fuels growth rather than drains resources.

What you’ll learn:

– How to uncover and understand customer needs through research.
– Frameworks for developing effective positioning and messaging.
– Ways to leverage data and AI to inform decisions and optimize campaigns.
– A simple planning method to integrate paid, earned, owned and shared media.
– Steps to transform marketing from an expense into a strategic asset.

Brian also partners with organizations around the world to design marketing systems, coach teams and act as a fractional chief marketing officer. If you need guidance developing a go-to-market plan, optimizing your digital presence or aligning your team around a unified strategy, get in touch to schedule a consultation.

Students and clients praise the masterclass for its clarity and depth. Many report that it’s the first time they’ve truly understood the strategic “why” behind their marketing work and have been able to implement integrated plans that drive return on investment. Join the community and transform the way you market your brand.

Build Your Growth Engine

Six-week masterclass for entrepreneurs and CMOs
Enroll in MasterclassBook a Consult

AI & Data-Driven Marketing

Master data-driven decision-making and harness AI to optimize customer journeys and ROI.

Integrated Planning

Develop an integrated marketing plan and execute cohesive campaigns across channels for maximum impact.

Masterclass Curriculum & Outcomes

Our six-week masterclass delivers a step-by-step curriculum: from customer research and segmentation to AI-driven marketing and integrated planning. Learn to execute campaigns with confidence and drive ROI.

Masterclass Curriculum & Outcomes

Our six-week masterclass delivers a step-by-step curriculum: from customer research and segmentation to AI-driven marketing and integrated planning. Learn to execute campaigns with confidence and drive ROI.

Customer Research & Segmentation

Identify your ideal customers, analyze their needs, and segment markets to deliver targeted value.

Customer Research & Segmentation

Learn how to identify your ideal customers, analyze their needs, and segment markets to deliver targeted value.

AI & Data-Driven Marketing

Master data-driven decision-making, harness AI and marketing technology to optimize campaigns and performance.

100K+ Students

Learn from a program that has educated over 100,000 students worldwide.

100K+ Students

Learn from a program that has educated over 100,000 students worldwide.

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30+ Years Experience

Benefit from three decades of marketing and triathlon expertise.

100K+ Students

Learn from a program that has educated over 100,000 students worldwide.

100K+ Students

Learn from a program that has educated over 100,000 students worldwide.

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30+ Years Experience

Benefit from three decades of marketing and triathlon expertise.

100K+ Students

Learn from a program that has educated over 100,000 students worldwide.

100K+ Students

Learn from a program that has educated over 100,000 students worldwide.

}

30+ Years Experience

Benefit from three decades of marketing and triathlon expertise.

100K+ Students

Learn from a program that has educated over 100,000 students worldwide.

100K+ Students

Learn from a program that has educated over 100,000 students worldwide.

}

30+ Years Experience

Benefit from three decades of marketing and triathlon expertise.